KM Strategy Articles - Enterprise Knowledge http://enterprise-knowledge.com/tag/km-strategy/ Mon, 17 Nov 2025 21:48:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://enterprise-knowledge.com/wp-content/uploads/2022/04/EK_Icon_512x512.svg KM Strategy Articles - Enterprise Knowledge http://enterprise-knowledge.com/tag/km-strategy/ 32 32 Presentation: Demystifying Knowledge Management through Storytelling https://enterprise-knowledge.com/presentation-km-storytelling/ Thu, 20 Jun 2024 20:49:00 +0000 https://enterprise-knowledge.com/?p=21589 The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend … Continue reading

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The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.

The objectives of the Lunch and Learn presentation were to: 

  • Review what KM ‘is’ and ‘isn’t’
  • Understand the value of KM and the benefits of engaging 
  • Define and reflect on your “what’s in it for me?”  
  • Share actionable ways you can participate in Knowledge Capture & Transfer 

Upon review of a comprehensive list of Knowledge Capture & Transfer techniques, Taylor noted that the common denominator is the act of storytelling and listening. In addition to providing a definition and best practices, she outlines the benefits: 

  • Shares the organizational knowledge, wisdom, and insight often missed during more formalized knowledge sharing processes
  • Offers opportunity for real-time dialogue (Q&A) 
  • May be facilitated or occur organically
  • Nurtures existing and budding expertise 
  • Builds trust and interconnectivity between participants

Participants engaged in a live poll to determine the frequency in which they currently engage in telling and listening to stories in the workplace. Taylor facilitated a healthy dialogue around the importance of frequency, structure, span, and the individual outcomes for participating in knowledge capture and transfer techniques, even if it’s through the simple act of storytelling. 

The presentation concluded with 15 minutes for participant questions and the shared sentiment to “Tell Your Stories” and “Learn from Each Other.”

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Nonprofit KM Journey to Success: Lessons & Learnings at Feeding America https://enterprise-knowledge.com/nonprofit-km-journey-to-success-lessons-learnings-at-feeding-america/ Mon, 04 Mar 2024 18:29:01 +0000 https://enterprise-knowledge.com/?p=20099 Sara Duane, Senior Consultant within EK’s Strategic Consulting practice, and EK client Tom Summerfelt, former Chief Research Officer at Feeding America, presented on November 7, 2023 at KMWorld. The talk, “Nonprofit KM Journey to Success: Lessons & Learnings at Feeding … Continue reading

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Sara Duane, Senior Consultant within EK’s Strategic Consulting practice, and EK client Tom Summerfelt, former Chief Research Officer at Feeding America, presented on November 7, 2023 at KMWorld. The talk, “Nonprofit KM Journey to Success: Lessons & Learnings at Feeding America” focused on best practices for designing and implementing KM strategies that directly align with nonprofit organizational goals. 

Duane and Summerfelt used their first-hand experience developing a multi-year comprehensive KM Strategy for Feeding America to outline real-world considerations and examples of:

  • Unique KM challenges faced by organizations in the nonprofit space
  • Considerations for strategic priorities and KM roadmaps for nonprofits
  • How to describe the business impact of KM for nonprofits

Are you looking for assistance in exploring and selling the organizational impact of KM at your organization? Contact EK – we’d love to help.

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Taxonomy Workshop and Content Governance for a Multinational Healthcare Company https://enterprise-knowledge.com/taxonomy-workshop-and-content-governance-for-a-multinational-healthcare-company/ Fri, 07 Oct 2022 15:53:44 +0000 https://enterprise-knowledge.com/?p=16656 The Challenge EK was engaged by an industry-leading knowledge management (KM) platform to conduct a Taxonomy Workshop and formulate a Content Governance Plan to support their broader implementation project with a multinational healthcare organization. This effort focused specifically on the … Continue reading

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The Challenge

EK was engaged by an industry-leading knowledge management (KM) platform to conduct a Taxonomy Workshop and formulate a Content Governance Plan to support their broader implementation project with a multinational healthcare organization. This effort focused specifically on the call center for this organization, where customer service employees were struggling to find accurate and up-to-date information in a timely manner within their current systems, and there were little-to-no defined roles or responsibilities regarding managing, storing, updating, or archiving content. Content and information were stored in unstructured ways across multiple platforms, and there was an obvious lack of knowledge centralization across the organization, creating silos and making it difficult to execute daily responsibilities. 

The Solution

To support the creation of a taxonomy for the healthcare organization’s call center, EK facilitated a taxonomy design workshop with key stakeholders from the call center, consisting of several succinct sessions with dozens of participants from across the organization. In order to gain a better understanding of the healthcare organization’s current user needs, EK facilitated five different activities: a Personas Activity, a User Stories Activity, a Content Types Activity, a Metadata Fields Activity, and a Taxonomy Governance Activity, using the online whiteboard tools Mural and RetroTool. EK also facilitated guided discussions on Taxonomy, Core Workflows, and Content Governance. EK compiled these findings into a Taxonomy Workshop Report which contained our recommendations surrounding baseline taxonomy design, content types, and information architecture, as well as suggestions for content management and taxonomy governance, including a proposed taxonomy governance model. 

Following the delivery of the Taxonomy Workshop Report, EK held additional sessions with the company stakeholders to better understand their current content management and governance processes. To summarize these findings and analyses, EK delivered a Content Governance Plan which provided detailed recommendations on how the healthcare organization could effectively store and manage their content in the short- and long-term. More specifically, the Content Governance Report included a Content Governance Model with associated roles and responsibilities that aligned to governance and KM best practices; governance processes and workflows for adding, updating, and archiving content; a structure for content governance team meetings; preliminary content management best practices for formatting and tagging content; and recommended next steps for the healthcare company to ensure optimal value was being derived from their call center content.

The EK Difference

To garner buy-in from users, EK facilitated multiple sessions following the delivery of the Taxonomy Workshop Report to answer both technical and non-technical questions about the report itself, as well as how the taxonomy would actually function within the knowledge management platform. By engaging in conversation with call center stakeholders, EK was able to answer pointed questions about specific aspects of the taxonomy report that otherwise would not have been addressed, further streamlining acceptance and adoption and allowing us to communicate the value of the taxonomy in business terms to a wide and diverse user group. EK also incorporated this direct stakeholder feedback into the Content Governance Report, highlighting and providing strong evidence for the most important and meaningful components based on what was learned during the additional sessions. 

Additionally, EK leveraged our years of experience and subject matter expertise in taxonomies and content management consulting to tailor our workshop agenda and materials to the specific challenges being faced by the call center, ultimately delivering more applicable and actionable plans that align with both industry best practices and the strategic goals of the overarching organization.

The Results

During this 2-month effort, EK identified and defined the high-level, prioritized metadata fields for the taxonomy design, as well as the foundational structure for the information architecture and governance model necessary to support the KM platform implementation. Following the taxonomy work, EK also defined high-level content governance roles and responsibilities, as well as policies and procedures, to help the multinational healthcare organization maintain its content going forward. EK delivered all of this in a Taxonomy Workshop Report and Content Governance Report, and maintains a positive relationship with both the knowledge management platform and the healthcare organization to date. 

 

 

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Technology Solution Recommendation for a Global Development Firm https://enterprise-knowledge.com/technology-solution-recommendation-for-a-global-development-firm/ Wed, 28 Sep 2022 16:36:34 +0000 https://enterprise-knowledge.com/?p=16609 The Challenge A global development firm with thousands of employees and projects across the world was struggling with their content management strategy. Specifically, they were dealing with inefficient processes and outdated technology. This resulted in wasted time and frustration from … Continue reading

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The Challenge

A global development firm with thousands of employees and projects across the world was struggling with their content management strategy. Specifically, they were dealing with inefficient processes and outdated technology. This resulted in wasted time and frustration from staff, oftentimes struggling to find the right information in low bandwidth countries.

This global development firm has done work in over 150 countries worldwide. As part of this work, they have specific documentation that is nearly identical for each project, with only slight differences. As such, the organization had many different versions of the same document. Not only was the client using outdated technology to create, disseminate, and manage/update this documentation, but they also struggled with inefficiencies in how they make and apply changes to these project-specific materials.

These inefficiencies resulted in a large amount of work, done mostly by home-office employees to curate, distribute, and update project documentation to the appropriate project teams. Whenever changes needed to be made, home-office employees needed to make the same change to every single instance of the document. As a result, there was a significant amount of duplication in efforts, error-prone processes, and frustrated employees struggling to maintain the integrity of the firms’ content. In addition, field staff around the world frequently expressed frustration and dissatisfaction with the outdated software they were using to access documentation, as a recent effort to implement new technology had been unsuccessful.

The client organization was seeking third-party support with the replatforming of the content management system used to maintain their project documentation. The client sought the services of a consultant (or team of consultants) to perform an analysis of their current system/s, develop a set of system requirements tailored to their use case, and recommend a set of solutions that addressed their needs.

The Solution

Over the course of a four-month period, Enterprise Knowledge (EK) engaged with the client to perform a Technology Solution Recommendation that included a series of deliverables to address the client’s needs. EK first executed a current state assessment of the client’s technology and processes surrounding the management of the content. Following this assessment, and armed with the knowledge of the clients’ technological and business needs, EK devised a set of prioritized Business and Functional Requirements for the target state system, along with a business case for replatforming the client could use to garner buy-in and executive support.

Further, using the prioritized requirements devised by EK and signed off on by the client, EK identified three software solutions that would meet the needs of the client and developed a tailored recommendation. This recommendation was facilitated end-to-end by EK acting as the intermediary, reaching out to and facilitating initial conversations with potential vendors, arranging system demonstrations of the various products, and presenting a comprehensive, system-agnostic analysis of the options according to the client’s specifications/business case.

The EK Difference

EK’s approach to this engagement highlighted our expertise in the Knowledge Management (KM) space by combining several of our services into one offering. EK utilized our expertise in maturity assessments, use case and requirements analysis, and knowledge of the KM technology world to deliver a highly specialized and tailored recommendation to the client. Having seen similar use cases with previous clients, EK was able to quickly identify the type of solution sought after by the client and facilitate connections with multiple vendors within the span of a few weeks.

EK also utilized both bottom-up and top-down analyses by executing assessment activities from multiple touchpoints. EK recognizes the importance of a multi-faceted approach and therefore consulted with end users (bottom-up), the actual content in scope (bottom-up), executive leadership (top-down), and facilitated demonstrations of in-scope systems (bottom-down) to inform the final recommendation.

Lastly, EK fostered a working relationship with the client by holding weekly status meetings to check in on project progress and collaborating on various deliverables to ensure collective agreement. EK also acted as the intermediary with vendors to preserve the anonymity of the client and remained system-agnostic to ensure the client received unbiased and accurate recommendations.

The Results

In doing so, EK provided the client with a thorough analysis of viable technology solutions to replace their current system/s. The client was presented with a variety of options, varying in price, satisfaction of identified requirements, and other differentiating factors. The client was also introduced to a new type of technology, and they received invaluable knowledge and insights from EK’s in-house content management and technology experts. In addition, EK provided the client with a Replatforming Plan and associated timeline that provided a comprehensive roadmap for implementation and the steps, resources, and estimated timeframe to replatform their new system.

 

 

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Knowledge Management Strategy Workshop https://enterprise-knowledge.com/knowledge-management-strategy-workshop/ Thu, 08 Sep 2022 15:02:47 +0000 https://enterprise-knowledge.com/?p=16326 KM is about connecting people to the knowledge and information that enables them to make decisions, complete tasks, and take necessary actions at the time of need. Good knowledge management results in improved business processes and outcomes, enhanced employee collaboration, … Continue reading

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KM is about connecting people to the knowledge and information that enables them to make decisions, complete tasks, and take necessary actions at the time of need. Good knowledge management results in improved business processes and outcomes, enhanced employee collaboration, and increased Return on Investment (ROI). In the face of the great resignation, potential recession, and a changing state of work fueled by the pandemic, KM can be a key enabler to ensure continuity of business, knowledge, and collaboration.

Download the KM Strategy Workshop Brochure

Leading organizations have made the strategic investments in all elements of KM necessary to transform their organization, but many others are only now realizing the value of, and critical need for, enterprise KM. Getting the necessary investment to move forward with a strategic KM initiative at an enterprise-level can take time to get budget approvals and require “proof” that there will be a return. This KM Strategy Workshop is an ideal option for those who want to bring key stakeholders together to build a case for KM when the senior leadership is not yet ready to make a full investment.

Topics Covered

  • KM and Business Challenges
  • KM Outcomes and Business Returns
  • Content and Data Strategy
  • Total Transformation Strategy, Planning, and Budgeting
  • Advanced KM Technology Options, Features, and Roadmapping

Workshop Outcomes

The KM Strategy Workshop will deliver a common understanding of the business value and anticipated outcomes of KM within the specific context of your organization. Through a series of interactive discussions and activities, participants will be facilitated through problem identification and prioritization exercises, culminating in a guided series of recommendations from EK’s world-leading experts. The 2-day workshop (12 hours) will deliver an initial vision and roadmap to shape KM efforts, help to obtain executive support and buy-in, and guide budgeting and out-year planning to deliver measurable progress.

  • Training, Facilitation, and Coaching to design a sustainable KM strategy
  • A report outlining KM and business value for your organization
  • An Actionable Roadmap to guide your organization to KM maturity

 

Interested in booking a KM Strategy Workshop for your team or organization? Contact us here.

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Training and Organizational Design for a Federal Agency https://enterprise-knowledge.com/training-and-organizational-design-for-a-federal-agency/ Tue, 23 Aug 2022 15:31:49 +0000 https://enterprise-knowledge.com/?p=16243 The Challenge A US federal agency with a wide array of geographic distribution and responsibilities sought to better distribute learning events and resources to diverse professionals spread all over the United States. With a workforce of over 20,000 and millions … Continue reading

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The Challenge

A US federal agency with a wide array of geographic distribution and responsibilities sought to better distribute learning events and resources to diverse professionals spread all over the United States. With a workforce of over 20,000 and millions of customers every year, this organization generates billions of dollars annually for the US economy.

As part of the overall project, EK engaged in a training, coaching, and knowledge transfer effort with a service group that supports the federal agency by housing and managing all media content, showcasing innovative solutions, and supporting the agency’s brand and vision. To help this smaller organization better support the federal agency, EK focused on developing an organizational design and model that would address its weaknesses, namely, poor organizational health, project management challenges, operational and logistical confusion, a decreasing workforce, limited capacity for research and development, a siloed culture, and brand misconceptions.

The Solution

EK conducted a series of training activities over a multi-week period, focusing on organizational analysis and synthesis. In order to ensure that the organization’s leadership understood and accepted the proposed Target Organization Definition, EK conducted multiple feedback sessions with senior leadership to share the proposed organizational recommendations, gather feedback, and refine the model as needed. In these feedback sessions, EK elicited leadership’s perspectives on whether the proposed change practices were appropriately prioritized and covered the key initiatives and priorities of leadership. These sessions also allowed EK to identify and share problem points or bottlenecks in certain processes (e.g., lines of authority and decision-making, communications) and whether there were any opportunities to simplify organizational actions and processes. Following each of these sessions, the EK team made iterative edits and developments to the Target Organization Definition to ensure the organizational model remained up-to-date and in-line with organizational objectives.

EK also delivered a synthesized version of the Target Organization Definition as an executive briefing deck, to be used externally when updating current and future partners on the new organizational model. This deck provided the organization with a clean, marketable message to showcase their value to the broader federal agency and discuss planned changes to the organization. This executive briefing deck described the organization’s differentiated value, outlined why it is changing its approach to how it delivers its services, what its core offerings are, and what the organization is uniquely able to provide its partners. EK developed the deck iteratively, presenting leadership with a draft version from which to gather reactions and make adjustments.

The EK Difference

EK supported this organization throughout the entire project to design, develop, and implement the best possible solution for their needs. Beginning with the strategy and design phase of the project, EK conducted multiple rounds of workshops and focus groups to uncover the root of their challenges and discover the right people, processes, and content that should be included in the organizational model and involved in the change efforts. EK designed multiple iterations of the model to incorporate feedback from workshop participants and key stakeholders.

During the development process, EK leveraged Agile processes to maximize communication with organizational leadership and staff. User stories were expanded upon and business requirements were revised in a collaborative process between the design team and key stakeholders. EK began this engagement with a Current State SWOT Analysis, assessing the organization’s strengths, weaknesses, opportunities for growth, and the roadblocks that could inhibit the project. This phase of work allowed EK a deeper understanding of the organization’s desired Target State. EK also provided change management, training, and a comprehensive transformation and roadmap plan to ensure a smooth transition and high adoption rate of new federal services and solutions.

The EK team displayed Agile approaches and methodology throughout this entire process, demonstrating to the organization’s staff how they should approach the implementation of the new organizational model. The model was developed iteratively, and at each phase, all stakeholders were given the opportunity to voice concerns and shift priorities. The change practices that EK advised to reach the Target State were supported by recommended actions and milestones, success criteria, and anticipated outcomes so that change management best practices would become second nature at this organization.

The Results

As a result of this engagement, the organization possessed a renewed understanding of Agile and Design Thinking program planning processes, approaches for Center Strategy and Change, and training on messaging and communications regarding that change. The organization was better equipped to handle its vast array of digital media, as staff were upskilled on project management roles, project planning processes, and resource management. EK concluded the engagement with a Business Transformation Plan, comprising seven change practices and a new mission statement to guide the organization in creating a more dynamic and adaptable organization focused on providing world-class expertise and service to its partners in the federal agency.

 

 

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KM Strategy Workshop and Roadmap for a Global Product Testing Organization https://enterprise-knowledge.com/km-strategy-workshop-and-roadmap-for-a-global-product-testing-organization/ Wed, 17 Aug 2022 17:10:32 +0000 https://enterprise-knowledge.com/?p=16210 The Challenge An industry-leading product testing organization was seeking the ability to quickly and efficiently gain an understanding of their knowledge management (KM) current state, and subsequently develop a foundational strategy to reach their desired state and a roadmap with … Continue reading

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The Challenge

An industry-leading product testing organization was seeking the ability to quickly and efficiently gain an understanding of their knowledge management (KM) current state, and subsequently develop a foundational strategy to reach their desired state and a roadmap with which to execute it. The organization comprises tens of thousands of employees with subsidiaries located in at least 50 countries across 5 continents, generating billions in total global revenue annually.

Much of the growth this organization has experienced in the last few decades can be attributed to mergers and acquisitions of other organizations working in similar or adjacent lines of work. While there were processes and procedures implemented to ensure high-level revenue and financial integration during these mergers and acquisitions, there were minimal, if any, processes and procedures for ensuring technical and business synergy. As a result, their current KM landscape was siloed and fragmented, hosting many incompatible systems across business units and regions, as well as many divergent cultures, languages, and processes.

These technical and non-technical inconsistencies have initiated or exacerbated problems across the enterprise. From a technical perspective, there is no enterprise IT team, nor any standardization of system usage, meaning different regions and business units have access to different tools that often aren’t compatible. This makes sharing content and information across adjacent units and regions, as well as contacting colleagues from another unit or region, very difficult. Additionally, due to a lack of standardization, there are few governance processes in place for uploading, updating, storing, and archiving content, and as a result, there is a proliferation of outdated or duplicate content. In turn, content can be extremely hard to locate without knowing where it was previously stored or knowing who owns it. There are also many cultural differences between teams, as well as language barriers between different regions which lead to discrepancies and inefficiencies.

This organization was seeking an analysis of their KM current state from both a technical and non-technical perspective, highlighting existing pain points and technical deficiencies to then inform targeted recommendations on how to most effectively transform their KM environment, make operational workflows and day-to-day responsibilities easier for employees, and ultimately save the organization time and resources.

The Solution

This organization originally found EK using the KM Maturity Self-Assessment, which served as EK’s initial insight into the company and acted as the first input for both the KM Survey Report and KM Strategy Workshop Report. EK began the engagement by conducting various knowledge gathering activities, including interviews and focus groups, to assess the organization’s KM environment at a high level. In order to maximize the efficiency of client resources, EK developed and delivered a KM survey to a wider base of stakeholders to further identify their current KM strengths, challenges, areas for improvement, and priorities as cost-effectively as possible. The outputs of this time-saving survey were then compiled into a KM Survey Report.

Leveraging the KM baseline established by the report, EK planned and conducted a series of KM Strategy workshops in four 4-hour sessions over the course of 2 weeks, facilitating a total of 16 hours of activities with participants and accelerating the knowledge gathering process. These workshops resulted in a comprehensive KM Strategy Workshop Report and Roadmap that included targeted recommendations on how to achieve this organization’s desired target state, emphasizing quick wins and immediate benefits.

The EK Difference

EK began by engaging stakeholders at every level of the organization through interviews, focus groups, and a KM survey to quickly obtain a comprehensive understanding of the organization’s current capabilities. The interviews and focus groups were highly beneficial to this engagement as they allowed EK consultants to engage directly with stakeholders to uncover common problems and elicit consistent themes throughout the process. Because the organization comprised thousands of employees, interviews and focus groups were not enough to obtain a representative sample size. For this reason, EK also created and delivered a KM survey that was distributed to significantly more employees to increase representation and maximize EK’s time with the client. EK worked directly with the primary points of contact from the organization to specifically tailor the survey questions to relevant issues that they had been facing from all across the organization in order to streamline responses and ensure the results were immediately actionable. As a result, EK was able to obtain high qualitative value from direct interactions in the interviews and focus groups, as well as quantitative data and insights from the KM survey, creating a more comprehensive understanding of the organization’s challenges in a shorter period of time.

Further, the KM Strategy Workshops included facilitated lectures and interactive activities on Knowledge Management (KM), Agile, KM Objectives and Success Criteria, KM Challenges and Prioritization, Personas, Content Strategy, Taxonomy Design, Search Design, Governance, Change Management, and Organizational Challenges and Solutioning. These activities were designed to not only inform participants on these subject areas and the value they can provide to an organization, but also to encourage them to engage with one another interactively in applying these concepts to the actual problems they had been facing on a daily basis. By doing so, employees were simultaneously able to see tangible value in the KM solutions and concepts they were learning about, as well as garner enthusiasm and buy-in towards them because of the challenges they could potentially resolve. Furthermore, EK discovered tremendous value in bringing together stakeholders from across the organization, varying in geographic location, business unit, tenure, and experience level, to solve KM challenges together. This resulted in stakeholders finding common ground with one another and uncovering enterprise challenges that were applicable to all levels of the organization, demonstrating the immediate value of KM.

The Results

The results of this workshop, as delivered in the KM Strategy Workshop Report and Roadmap, were targeted recommendations in the form of KM solutions that, with the right investment and execution, can solve all or many of the KM challenges that the organization had been facing. These recommendations were broken down by priority and used realistic constraints such as budget, time, and resourcing. Key success outcomes of the engagement include:

  • The KM Survey Report allowed this organization to obtain a broad view of KM needs and challenges from across the organization, as well as tailor the workshop activities and inputs to be organizationally specific and highly applicable to real-world use cases.
  • The KM Strategy Workshop Report and Timeline provided a comprehensive overview of all the insights and outputs obtained by EK during the engagement. This included workshop activities and outputs, pain points and areas for improvement, pointed recommendations for how to most effectively progress towards their technical and non-technical KM Target State, and an actionable roadmap that integrated and depicted these recommendations in tandem with one another. This was also instrumental in aligning the stakeholders on where to go from here, reiterating next steps and focusing on expediting an increase in the awareness of KM and its value across the organization.

EK also developed starting points for a business case and further investment in KM by building an excellent relationship with the client and organization as a whole, garnering extensive positive feedback from interview, focus group, and workshop participants as well as buy-in from key stakeholders involved with the engagement. The workshop sessions equipped participants with an agreed-upon definition of KM and an understanding of where it can provide support in their daily work, pushing leadership to strongly consider future KM initiatives. Overall, EK was able to rapidly foster significant organizational interest in and awareness of KM and the KM solutions offered by EK.

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Content Management Strategy for an International Retailer https://enterprise-knowledge.com/content-management-strategy-for-an-international-retailer/ Tue, 02 Aug 2022 15:06:06 +0000 https://enterprise-knowledge.com/?p=15881 The Challenge The learning team for an international retailer struggled to find and discover the knowledge resources that supported their work and their online learning solutions. The retailer’s learning team used an abundance of manual templates and processes, along with … Continue reading

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The Challenge

The learning team for an international retailer struggled to find and discover the knowledge resources that supported their work and their online learning solutions. The retailer’s learning team used an abundance of manual templates and processes, along with multiple unaligned and disparate learning management systems (Moodle, Learning Locker, Strivr), search engines (Solr, Elasticsearch, MS Cortex), and content management systems (Adobe Experience Manager, SharePoint Online) to manage their learning content. With no standardized taxonomy or consistently defined metadata, little to no formalized content governance, minimal integrations, and ineffective search, the organization needed to enhance their understanding of the learning content they possessed as well as any gaps in training material to optimize content delivery and consumption experiences for their end users.

The Solution

EK facilitated a series of workshops, interviews, and focus groups with subject matter experts, content creators, and technical partners to define the current and target state of the retailer’s Content Management maturity using EK’s proprietary 50-factor Content Management Benchmark. EK then partnered with the learning team to define a fully customized, iterative, task-based content management strategy, implementation roadmap, and KM Platform design to help the learning team improve their Content Management maturity over a multi-year period using a phased approach. The KM Platform design featured recommendations to leverage new and existing technologies, including a metadata management hub, taxonomy management system, knowledge graph, and search engine. These technical recommendations have resulted in the creation of a digital library that is currently helping the retailer to more effectively and efficiently manage the sheer scale of content in their learning ecosystem, increase the organization’s speed in creating learning content, and decrease the time it takes associates to find and discover lessons.

The EK Difference

EK leveraged its unique, 50-factor benchmark to develop a comprehensive analysis of the retailer’s Content Management maturity and define a future state for the retailer to work towards. EK also utilized its thorough understanding of the client’s culture and processes to produce a Content Management Strategy and Roadmap for implementation using an iterative, Agile approach, and leveraged in-house technical expertise to recommend a unique set of technological solutions aimed at alleviating the inefficiencies the client was experiencing. 

The EK team was uniquely positioned to deliver expertise in learning solutions because of our extensive experience delivering KM training sessions, workshops, and materials to a variety of clients as well as our in-house team of instructional designers and learning technology experts. We have conducted dozens of similar efforts with organizations like this one, and the EK team was equipped to deliver both hands-on training and in-depth technical support. This enabled us to holistically understand this organization’s needs and develop a strategy to help the learning team find the learning content and training materials they needed to support the organization’s employees. The EK team also demonstrated effective knowledge transfer techniques that the learning team could then utilize within their own training efforts. 

EK is also skilled in bridging the gaps between strategy, design, and implementation, as this effort fused personal interaction with stakeholders to develop a content management strategy with targeted, technical recommendations to plan and implement a KM Platform design. Rather than evaluating just the current state of the organization and developing a strategy to address current challenges, the EK team worked with stakeholders to determine the organization’s long-term goals and recommended various technologies that would help the organization update and maintain its learning content in the future.   

The Results

The retailer and EK’s long-standing partnership allowed them to successfully design, develop, and deploy three major releases for the digital library into the retailer’s production environment, resulting in increased time savings and reduced costs related to developing learning content, as well as a workforce with the necessary skills and expertise to do their jobs effectively and adapt to a rapidly changing environment. The retailer was able to gain an improved visibility into each associate’s capabilities and an enhanced ability to identify gaps in their learning content, resulting in more targeted learning experiences to upskill employees and guide their professional development. Additionally, the renewed consistency, reuse, and findability of learning materials allowed the retailer to mitigate any repercussions associated with on-site store safety, diversity and inclusion, and employee and customer health and wellbeing.

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User-Centric Content Engineering to Improve Customer Experience https://enterprise-knowledge.com/user-centric-content-engineering-to-improve-customer-experience/ Mon, 25 Jul 2022 15:00:00 +0000 https://enterprise-knowledge.com/?p=15738 The Challenge A global financial firm needed to improve the user experience (UX) for its technical support documentation hub. Prior to EK’s involvement, the client company received user feedback expressing that interacting with the technical support documentation was cumbersome. Only … Continue reading

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The Challenge

A global financial firm needed to improve the user experience (UX) for its technical support documentation hub. Prior to EK’s involvement, the client company received user feedback expressing that interacting with the technical support documentation was cumbersome. Only half of the users were satisfied with the experience on the documentation hub. Users were also frustrated with search queries returning irrelevant information and their inability to find critical content in their time of need. In one test scenario where users were provided a question and asked to look for the answer, only a small percentage of users could find the correct answer in the documentation. 

For the support hub, the company uses a componentized content management system (CCMS) and technical documentation application, with publishing workflows between the two systems. However, the authoring and publishing workflows were limited in their ability to support better search results and personalization. As a result, the company wanted to revise the search capabilities of its technical documentation hub by providing enhanced search capabilities to improve content discovery and findability and to provide a more personalized content experience for its users. 

The Solution

EK performed initial user and system research and analysis to identify issues and recommend solutions to improve overall UX. As part of this research, EK facilitated cross-departmental focus groups and workshops with stakeholders and SMEs, in addition to conducting a current and target state analysis. During these activities, EK identified strengths and challenges in multiple aspects of the content lifecycle, from authoring and publishing to end-user content engagement. The challenges identified in the analysis provided an opportunity to identify and prioritize relevant use cases, which helped shape the Agile product roadmap and EK’s tool recommendations. Additionally, the analysis enabled EK to identify user goals and evaluation criteria that could be measured to test solution effectiveness. The EK team also collaborated with taxonomy SMEs to review and improve the existing content metadata, providing the foundations for more granular content tagging. EK then developed an Agile product roadmap that incorporated our UX and system recommendations with iterative milestones and collaborated with the client company on implementing the multi-workstream roadmap to ensure the client company met its goals and improved solution effectiveness.

EK’s user and system research found a cycle of challenges that reduced user confidence in the client’s documentation hub.

The EK Difference

The EK team leveraged our experience with taxonomy design, ontology design, UX best practices, and enterprise search to design an Agile roadmap to achieve expanded search capabilities, governance workflows, and more personalized content experiences. Our certified taxonomists and ontologists collaborated with client company SMEs to capture and translate existing metadata and authoring processes into an expanded taxonomy that the CCMS could leverage for granular content tagging. EK’s expert taxonomy and ontology designers discerned metadata pain points to design and deliver data models that would support the client company’s current and future advanced user-driven use cases. EK also leveraged our knowledge graph experience to implement and query the data models created by the ontology designers to support the prioritized use cases surfaced from our initial research and analysis. The EK team leveraged our advanced content management, search, and knowledge management solution architecture experience to design a new system architecture that enables dynamic content assembly, improves search experience, provides personalized content to system users, and decreases manual authoring time spent creating the content.

The Results

EK delivered a state-of-the-art solution architecture that enables increased granular tagging of componentized content for improved content and metadata management, content reuse across multiple end-user content experiences, and a streamlined content authoring process. The focus groups that EK conducted enabled the EK team to include and inform multiple departments across the organization, facilitating future cross-department collaboration. After applying the content changes, EK worked with the client to reevaluate user feedback on the site and found that

  • Users were more satisfied with the content experience,
  • Users were much more accurate with their answers, and
  • Users were able to find answers in almost half the time.

The bench-marked structured Agile roadmap will enable the team to socialize the architecture and governance changes within the organization, communicating and promoting momentum and buy-in for the architecture and governance implementation.

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KM Strategy for a Multinational Software Company https://enterprise-knowledge.com/km-strategy-for-a-creative-software-company/ Fri, 15 Jul 2022 15:11:50 +0000 https://enterprise-knowledge.com/?p=15695 The Challenge A multinational software company partnered with EK to conduct a four-month enterprise Knowledge Management (KM) Strategy Assessment of its organization to identify and analyze KM practices and technologies currently in place and to provide actionable recommendations on opportunities … Continue reading

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The Challenge

A multinational software company partnered with EK to conduct a four-month enterprise Knowledge Management (KM) Strategy Assessment of its organization to identify and analyze KM practices and technologies currently in place and to provide actionable recommendations on opportunities for improvement, specifically focusing on product teams and their respective needs.

In looking to mature their KM capabilities, this organization desired to ensure that its knowledge resources were easily findable, accessible, timely, clear, accurate, complete, and trusted to support their globally distributed employees as they continue to grow, drive innovation, and deliver seamless digital experiences to their customers. More specifically, this organization brought on EK to conduct an enterprise KM Strategy because it was looking to achieve the following solutions:

  • Shape their Future of Work effort and increase accessibility to content across platforms that support remote work. The decentralized nature of the organization enables individual teams to acquire and use different communication and collaboration platforms, and often results in duplicative work and diverging approaches to KM processes across the company.
  • Expand the overall understanding of the importance of KM on an enterprise level with an emphasis on integration into product teams.
  • Centralize search engines and results and implement KM Strategy to optimize the available technologies. Employees must currently navigate a landscape of fragmented knowledge bases and limited search capabilities across multiple, sometimes overlapping, tools.
  • Explore Knowledge Graphs and Artificial Intelligence within the context of KM to drive advanced search features and dynamic search results.

Throughout the engagement, it became clear that this organization’s goal was not just to manage, but to thrive, in the hybrid work environment; EK aimed to align with and support other focused initiatives at the company, improving findability across all of their technologies and ensuring that every employee had the same access to these resources, regardless of their physical location.

The Solution

Over the course of four months, EK facilitated focus groups and interviews with team members from across various business units at the organization to gather a diverse array of perspectives and establish a reference point upon which to analyze their current state and measure future success. The baseline scores for each workstream (People, Process, Content, Culture, Technology) within EK’s proprietary KM Maturity Benchmark were provided to the organization to allow them to gain an understanding of which factors were the most impactful on KM across the organization, as well as strengths they could leverage and areas where they could improve. Through these activities and a review of pertinent systems and documentation, EK identified critical business needs surrounding KM and the challenges that team members faced.

After a thorough analysis of their present capabilities, EK again utilized our KM Maturity Benchmark and collaborated with the company to prioritize three areas of focus:

  • Enterprise Search: Implement a universal enterprise search tool to locate and pull content from all integrated systems and repositories across the enterprise, and present action-oriented search results in an intuitive manner to enable employees to find the answer to their query before or at the time of need.
  • Content Strategy: Develop an enterprise content strategy to address current and future processes for content management, with the intent of mitigating unstructured content that is duplicative, obsolete, or outdated.
  • KM Leadership: Establish an enterprise-wide approach to KM leadership, and formalize responsibilities for securing and procuring KM resources.

These recommendations, among others, were leveraged to create a fully customized, actionable KM Roadmap spanning three years, outlining activities, their estimated duration, and the order in which to approach them to guide the development of current KM practices at the organization.

The EK Difference

In EK’s conversations with the organization’s core team and stakeholders, we observed a keen interest in implementing Artificial Intelligence (AI) within the organization, but no enterprise-level guidance to do so. We dug deeper to understand and learn more about their desires for AI concurrent to our assessment of their organization. To help educate and support the organization in their journey to Enterprise AI, EK held an AI Knowledge Share for approximately 50+ employees. EK also outlined three pilots that could be pursued to achieve more advanced Artificial Intelligence (AI) capabilities, providing staff with powerful tools to find and discover information at the time of need.

A key element of our assessment was the usage of EK’s proprietary KM Maturity Benchmark to analyze the strengths and weaknesses of the five KM workstreams within the organization – People, Process, Content, Culture, and Technology. Each factor in the benchmark is based on proven KM best practices and denotes measurable practices and characteristics within an organization which are then evaluated by our team of impartial experts, reducing bias in defining the current state of KM at the organization and providing them with an industry-relevant, quantifiable measurement of their KM maturity. This analysis allowed EK to provide a practical baseline for context-based recommendations and ensured that we delivered a highly detailed and actionable plan for solving the organization’s KM needs.

EK approached this project with a unique combination of “soft” and “hard” recommendations and techniques, bridging the gap between KM concepts (people, process, content, culture) and practical KM solutions (technology, integrations). By combining employee focus groups and interviews with a quantifiable benchmark, EK was able to address each type of challenge in the organization, from search and content difficulties to a desire for greater KM expertise and leadership.

The Results

Over the course of this engagement, EK provided the organization with the following:

  • Current State Assessment and Benchmark that assessed KM practices and tools throughout the organization, providing them with a deeper understanding of their KM maturity level and identifying high-impact areas for improvement;
  • Target State Assessment and Benchmark that defined the future state of KM at the company, focusing on the improvements that will yield the greatest impact and business value. The Target State represents a realistic vision for what the organization can achieve upon improvement beyond the current baseline; and
  • A fully customized, iterative, task-based KM Roadmap and Recommendations that addressed this organization’s KM needs and gaps to help the organization enhance its overall KM maturity and achieve its strategic objectives. The Roadmap included 14 recommended activities focused on Enterprise Search, Content Strategy, and KM Leadership, as well as provided metrics upon which to measure the organization’s success to help emphasize the business value of knowledge management to stakeholders and leadership.

Leveraging these deliverables will allow this organization to increase employee engagement by supporting cross-functional communication, enabling employees to work more efficiently and share knowledge more effectively. This will also boost productivity and increase rates of collaboration, retention, and satisfaction while cultivating innovation and creativity within the organization by building connection and collaboration among employees. The company will also be able to enhance their client reputation by eliminating discrepancies in product documentation and providing their employees the tools to better support customers, drive company performance by increasing exposure to new ideas across the enterprise, and secure information in shared spaces to prevent unintentional disclosures. Finally, these deliverables will ensure alignment across teams to a single set of goals and expectations for Enterprise AI, grounding the company in a future-oriented mindset.

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